In this episode of Bridging the Gap, Matt talks with Shaun Maslyk about how our money behaviors are deeply connected to our psychology and overall well-being. They dive into the idea that financial planning isn’t just about managing money but about helping clients align their finances with what truly makes them happy in life. Shaun introduces the concept of “money stories”—those unconscious narratives we develop early on that influence how we handle money today. Understanding these stories is key for financial advisors who want to help their clients make more thoughtful, meaningful financial decisions.

The conversation touches on how financial advisors can step into the role of life guides, not just money managers. Matt and Shaun discuss the importance of helping clients see money as a tool, or the “wind in the sail,” that allows them to live a fuller life rather than the destination itself. They explore key life transitions like having a child or losing a parent, which often prompt reflections on these money stories, and stress the value of psychological growth alongside financial growth during these times.

Shaun also shares how he shifted from a traditional financial planner to someone who focuses on the psychological side of money. Techniques like motivational interviewing and tools like the “Money Egg” help clients uncover and reshape the deep-rooted beliefs that drive their financial behaviors. By guiding clients through these discoveries, advisors can build stronger relationships and help them create a more prosperous, purpose-driven life.

Timestamps From This Episode

[07:26] Society frequently associates success with wealth and status, shaping how we perceive self-worth, validation, and fulfillment through financial means.

[14:44] Delving into the past enables us to understand patterns and gain awareness, which helps influence present actions and shape our future.

[21:38] Willingness to engage involves a mindset shift and is influenced by demographic factors.

[24:29] Engage with open-ended questions and examine personal financial beliefs for clarity.

[28:58] Prioritize understanding in conversations; explore the early evolution of financial psychology.

[31:01] Technology aids finance and fosters deeper, meaningful conversations about money, happiness, and living a fulfilling life.

Host

Matt Reiner, CFA, CFP®

I’ve been fortunate to be around the wealth management business for over 25 years. Along with this, I’m also the CEO of a tech startup. These experiences have given me a bird’s eye view of both the technology and financial services spaces.

Guest

Shaun Maslyk, Financial Planner | Speaker | | Podcaster

As a trained and practicing Certified Financial Planner® and Certified Financial Behavior Specialist®, Shaun integrates psychology, positive psychology, and coaching psychology theories to awaken our money stories and flourish beyond our finances. Shaun is studying and researching the relationship between money, behavioural change, psychology and human flourishing at the University of East London.​

Shaun is the host of The Most Hated F-Word podcast, where he interviews practitioners, academics, artists and creators on what it means to have a happy, healthy and thriving relationship with money