The questions advisors are asking about AI right now reveal something important: most firms aren’t struggling with access to tools — they’re struggling with intention. In this episode of The FutureProof Advisor, Shannon joins me again to work through another round of listener questions, and the themes that emerge are consistent across firm sizes and stages. How do you preserve deep client relationships as you scale? How do you cut through the noise and identify AI tools that actually matter? And do AI committees work — or do they just create the appearance of progress without the accountability to drive it?
The answers, as it turns out, are less about technology and more about leadership. I share findings from my recent AI and wealth study that reinforce what many advisors sense but rarely say out loud: clients aren’t asking for less human connection — they’re asking for more of it. AI only delivers on that promise when firms are intentional about what they do with the time and capacity it creates. That means designing the ideal process first, then finding tools that support it — not the other way around.
The conversation on AI committees versus AI champions gets at something real about how change actually happens inside firms. A committee without executive mandate and clear incentives is just a meeting. What separates firms that move forward from those that stay stuck isn’t the structure they choose — it’s the ownership, accountability, and consistent leadership alignment behind it. That’s what turns a good idea into a firm-wide shift.
